VT RISE 2016 will again be held in Long Beach and 2015 attendees pledged to be there and bring a friend. (VT Photo)

REPORTING FROM LONG BEACH, CALIF. — Building a community around a venue might mean having a web page in a second language, Spanish for example, and not a translation, but a dedicated second-language page, said Uri Geva, Infinity Sport & Entertainment. Too often, venues miss the second-language piece, he said, an observation confirmed by the audience at the second...

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