AmericanAirlines Arena in Miami hosts the 2012 NBA Championship parade.

The venue market in Florida is getting more competitive, especially in cities like Pensacola, Orlando and Tampa where promoters and acts have more options to book buildings. Standing out in the crowded state is more important than ever — some venues are rebranding, while others are focusing on renovations to improve the experience for both the guests and clients. Even those who can’t fund capital improve...

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