Staples Center, Los Angeles.

(Editor's note: This story previously appeared in SportTechie.com)

To provide an example of how Toshiba uses audience measurement technology and facial images to generate advertisements at venues — Staples Center among them — a company executive looked out into the lower lobby of The Times Center, New York City.

“What we’re doing is taking a picture of the audience right now,” Toshiba’s Chief Marketing Executive Bi...

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