New pricing model introduced by the AMB Sports & Entertainment, owners of the Atlanta Falcons and operators of the new Mercedes-Benz Stadium, opening in 2017.

The challenge from team owner Arthur Blank was to ease the pain Atlanta Falcons football fans felt about the price, quality and experience of eating at a stadium, particularly their fans and their stadium. The just-announced solution was a new pricing model which they say slashes the prices across the board, most sig...


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