Fanpics captures fan reactions during the game, which users are able to access via a free app.

Fanpics has partnered with its third venue and added two more to the list of partner sports teams through a new deal with Staples Center, Los Angeles, and the Los Angeles Kings and Los Angeles Clippers.

Fanpics uses cameras, technology and fans to create a “whole new type of sports media,” as co-founder and head of brand, product and strategy, Marco Correia, describes it.

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