Steve Jones, author of Brand Like A Rockstar, is surrounded by Lynda Reinhart, Stephen C. O'Connell Center, Gainesville, Fla., and Nina Simmons, Halton Arena/UNC Charlotte, N.C., at AMC in St. Louis. (VT Photo)

REPORTING FROM ST. LOUIS — “Feelings happen in arenas, the arena is a brand,” said Steve Jones, principal, Brand Like a Rockstar, keynote speaker at the Arena Management Conference held here Sept. 20-23.

He went even further. “The arena manager is a ...

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