A Supercross rider takes to the sky during a stadium show. (Courtesy Feld Motor Sports)

Rodeo companies, monster truck tours and motocross organizers have pursued growth and increased visibility in 2018, working to strengthen ties with existing fans while cultivating connections with new audiences. Producers have aimed to appeal to the die-hards while grabbing the attention of those not yet in the know about their sports. Out of both necessity and opportunity, these producers are workin...


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