Yajaira Flores.

The city of McAllen, Texas, has hired Yajaira Flores as director of the McAllen Convention Center facilities, which includes the McAllen Convention Center, McAllen Performing Arts Center, Oval Park and Quinta Mazatlán.

Flores has more than 15 years of experience in public assembly facility management, strategic event planning and event marketing. She spearheaded the grand opening of Bert Ogden Arena in Edinburg in August in her role as director of booking and marketing for the arena and H-E-B Park. 

She previously spent nine years working for the city of McAllen venues. 

Flores has also served as adjunct professor of marketing in the College of Business Administration at the University of Texas Rio Grande Valley in Edinburg since 2014.