Date: May 28, 2003

Ford Motor Co. called in its favors to celebrate its centennial June 12-16 in Dearborn, Mich., with a collection of firsts, including the kickoff of Beyonce Knowles’ solo career and Toby Keith’s U.S. tour. The event is expected to draw 100,000.

A three-day concert series is the centerpiece of The Road is Ours 100th Anniversary Celebration at the 152-acre Henry Ford II World Center, home to the world headquarters for Ford Motor Co. John Nens, marketi...


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