Women have noticed the pleasing scent at Alvark Toyko games, a team spokesman says. (Getty Images)

Japanese professional basketball team Alvark Tokyo was winning games but was having trouble attracting women to its home games at Arena Tachikawa Tachihi.

It tried offering free Wi-Fi and apps that showed restroom wait times. The club had a pink jersey giveaway night. 

But those methods didn’t increase the number of women in the crowd. Finally, Alvark Tokyo found something t...

__________________________________________________________________________

This content requires a VenuesNow subscription.

If you have a subscription please login below: