Adam Friedman is being asked to build out dinosaur-focused family show brand Jurassic Quest. (Timothy Norris) Former Banc of California Stadium exec is new Jurassic Quest CEO Adam Friedman, whose extensive resume includes stints with Universal Concerts, House of Blues, Nederlander Concerts and Banc of California Stadium, has been named CEO of Jurassic Quest, a company staging family-oriented animatronic shows that is a bright spot in the pandemic-hampered live landscape. Jurassic Quest, which brings 80 animatronic dinosaurs to life and includes audio, educational components and a storyline, has been forced to pivot from performances at arenas, convention centers and exhibition halls to a drive-thru experience in venue parking lots and other open spaces. Think of Lion Country Safari meets “Walking With Dinosaurs,” or even a “Jurassic Park” experience, without the worry of the dinos coming to actual life. Friedman’s task is to grow the brand, which according to the company […]
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