In a move that venues may be able to take a cue from, a number of National Hockey League teams have started hosting social media nights during home games to promote their channels and offer interactive fan engagement opportunities for those in arena and at home.

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The Anaheim Ducks have been doing social media nights for a couple years now after seeing the success other teams were having with it.
“The first iteration of it was bare bones basic,” said Manderichio...

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