Festivalgoers, concertgoers, sports fans and others are encountering location-based technology at an ever-increasing number of events. Most commonly through Bluetooth low energy or Apple’s iBeacon technology, venues and festivals are reaching their fans earlier, more often and in more targeted ways.
“We are past the bleeding edge,” said Pete McCarthy, senior product manager, Vendini. “You see iBeacons and these types of devices have been out there in the marketpla...


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