REPORTING FROM NEWPORT BEACH, CALIF. — Experience began in 2011 with the goal of changing the way people experience live events. On the Experience app, fans can upgrade seats and get backstage or onfield access that was normally saved for VIPs.

“Everyone’s perfect memory is different,” said Junior Gaspard, senior vice president, Product, Sales and Marketing. From taking a selfie with the team mascot or getting on ice with Elsa and Anna from Disney on Ice’s ...

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