Purdue University began looking at upgrades for Ross-Ade Stadium four years ago. (Courtesy Elevate Sports Ventures)

Purdue University has hired Elevate Sports Ventures to conduct a comprehensive study tied to renovating Ross-Ade Stadium, the Big Ten school’s football venue.

The market research initiative recently began when Elevate started surveying tens of thousands of Purdue football season-ticket holders, donors, corporate clients, single-game buyers and students, said A...

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