Goldstar's Boost allows event organizers to buy prominent placement in e-blasts.

According to Jim McCarthy, founder and CEO, Goldstar, the number one challenge for the live entertainment industry is awareness. “Marketing is more fragmented than ever, making it harder and harder to get the word out,” said McCarthy. “People can’t buy tickets to something they don’t know is happening.”

McCarthy said that Goldstar’s data suggests that 80 perce...

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