Date: December 2004

Arena marketing campaigns and promotions abounded this year and, like most events, it was how these promotions translated into ticket sales that marked whether or not these efforts were successes or failures.

Monster Jam Promotion Slam According to Heidi Champagne, marketing manager, Cajundome, Lafayette, La., their most successful marketing campaign was the "Early Bird Special" for Clear Channel Entertainment Motor Sports Monster Jam. Since the show was not u...


This content requires a VenuesNow subscription.

If you have a subscription please login below: