Adam Friedman was recently appointed president of Banc of California Stadium Entertainment, a division of LAFC Sports, to develop, operate and manage entertainment and major sporting and special events at the new $350 million, 23,000-capacity stadium built for Major League Soccer’s Los Angeles Football Club in Exposition Park next to the Los Angeles Memorial Coliseum. The veteran promoter, who was also named executive vice president of LAFC Sports, has worked for more than 25 years helping to bu...


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