Tailgate Guys will help the Atlanta Falcons create pregame atmosphere outside Mercedes-Benz Stadium. (Courtesy AMB Sports & Entertainment)

The business of tailgating has become a new revenue stream for NFL teams beyond the corporate hospitality that some clubs run themselves outside their stadiums. Several teams now outsource that piece of the game-day experience to vendors such as Tailgate Guys, which has six new deals in the NFL.

Tailgate Guys, formed in 2009 in Auburn, Ala., to...


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