Bianca Diaz
Box Office Manager
House of Blues Dallas and The Echo Lounge & Music Hall

Bianca Diaz has been a fan of live music from the start.

She took piano lessons at age 3 and later picked up flute in middle school band before playing in college, where she earned a music degree from The University of Texas at San Antonio. She launched her professional career in 2017 as an intern at The Aztec Theater in San Antonio.

“It wasn’t long before I knew I wanted to be in venue operations to help fans and artists create unforgettable memories while connecting with each other through music,” said Diaz, whose career highlights include taking the lead on building three Dave Chappelle pop-up shows and being part of the team that opened The Echo Lounge & Music Hall in 2021.

Diaz believes her generation knows how to adapt and evolve. “We witnessed the expansion of the internet in real time and had to learn how to adjust to the new normal,” she said. “Our fresh ideas bring a new perspective to any workplace that contributes to growth.”

Technology and social media are important tools for artist discovery at every level, but especially with newer musicians. “Although my favorite way to discover a new artist is seeing them play their first gig as a support act, the fact that we can scroll and find new artists at our fingertips is a game changer,” she said.

Diaz says she is inspired by countless artists — especially those on the rise. “An inspiring moment for me was when I had the opportunity to witness Blxst sell out the small room at House of Blues Dallas in 2021. Less than a year later, he was back at the venue selling out the Music Hall, which is four times the capacity of our small room. That story, along with the stories of so many other artists, reminds me that all you can do is grow if you consistently work toward your goals. You can make your wildest dreams come true.”