The new ‘Taste of the Fair’ campaign was run entirely through the Indiana State Fair’s updated mobile app. (Photo by Indiana State Fair)

“This year’s fair for us was about enhancing things that we already had,” said Ray Allison, Indiana State Fair VP of Administration. “We rebranded a couple facilities on the campus. Our traditional Home and Family Arts Building was rebranded as the Indiana Arts Building, and we started the first phase of a five...

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