New uniforms and merchandise available at the Lehigh Valley IronPigs team store. (Photo by Lehigh Valley IronPigs)

Lehigh Valley IronPigs fans can smell the change. The Minor League Baseball team spent 10 months putting together a rebranding strategy to keep them at the top of merchandise sales in the league. Team management decided to stick with their reputation of quirky and fun — this is the team that brought us urinal gaming systems and a funeral giveaway, after all — bu...


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