EXPERIENCED IN EXPERIENCE: JoAnn Armstrong had been with the Honda Center since it opened as the Arrowhead Pond of Anaheim and later joined Oak View Group at Acrisure Arena. (Courtesy Venue Coalition)
Industry Veteran is vice president of programming
JoAnn Armstrong will be joining entertainment consulting company Venue Coalition as vice president programming, it was announced this week.
Armstrong, who started her career as operations manager of Pacific Amphitheatre in Costa Mesa, California, went on to spend nearly 30 years with Honda Center, the last 15 as director of booking.
She joined Venue Coalition after a stint as vice president of programming at Oak View Group’s Acrisure Arena in greater Palm Springs, California.
With Venue Coalition, Armstrong will focus on servicing the company’s 150-plus member venues across North America, assisting them with national and regional booking as well as providing them strong advocacy within the touring industry.
“We are thrilled to add JoAnn to our talented team,” said Andrew Prince, president of Venue Coalition, in a news release. “She brings with her decades of extensive operational and programming experience at several high-profile venues, including a world-class NHL arena, and we welcome JoAnn’s expertise and continued passion for live entertainment. Her strong relationships and reputation within the industry will be a great benefit to our organization as we continue to grow and expand on our mission to empower independent venues.”