Clarkson, Hammond and May Live brought their motoring mayhem to Ticketpro Dome, Johannesburg, South Africa, last summer. (Photo by Kierran Allen Photography)

Known as the gateway into Johannesburg, South Africa, Ticketpro Dome is the largest indoor venue in the country with a seated capacity of 13,000 up to a combination of seated/standing capacity of 19,000. To meet the growing needs of the venue, Ticketpro Dome is undergoing an expansion in the form of a 16,000-sq.-ft. conference building attached to the arena.

According to Nishi Naicher, marketing manager at Ticketpro Dome, the increased space will create capacity for smaller events that they’ve not been able to accommodate to date.

“It will also allow multiple events to be hosted at the Tickepro Dome simultaneously,” Naicher said. “The extension will primarily add flexible multipurpose space to the venue. Both outcomes are in line with the needs of local event organizers and this adds to the current larger events hosted by clients.”

As Naicher explained, the new building is designed as a seamless extension of the Ticketpro Dome to provide complementary space for large exhibitions or conferences, while also being able to operate as an independent facility.

The yellow portion represents the added space to Ticketpro Dome.

The expansion will include a 16,000-sq.-ft. multipurpose room, which will be launched in April 2016. This area will be utilized for more intimate conferences, exhibitions, banquets, workshops, product launches, weddings, and additional pre and posthos-pitality for concerts.

“This allows the Ticketpro Dome to sell more, expand the range of services sold, sell something different, and change the underlying business concept,” Naicher said. Sasol Pension Fund and the landlords are reinvesting in the venue.

The expansion comes at a perfect time as the management team of Ticketpro Dome sees 2016 as being a great year as they kick off  with three concerts in January. “The first half for 2016 is already busy with not only our annual exhibitions but many more concerts,” Naicher said. “We look forward to performances from Rodriguez, Roxette, Lionel Ritchie, Josh Groban, Mariah Carey and many more.”

The concerts in 2015 included The Script, Michael Buble, Chris Brown, Marvin Sapp, One Republic, Trey Songz, Toni Braxton, Kenny ‘Babyface’ Edmonds, Pharrell Williams, Cassper Nyovest, Boyz II Men & Joe and the BET Africa Experience featuring Raphael Saadiq, Maxwell and Mary J Blige.

In addition, all of their annual exhibitions have rebooked. Accommodating the privacy of an intimate 32,000-sq.-ft. space to the demands of a massive 178,000-sq.-ft. exhibition space, Ticketpro Dome’s main arena is  the most adaptable entertainment space in Africa.

They are home to some of South Africa’s top consumer exhibitions such as the annual Homemakers Expo, Hobby-X, The Wedding Expo, MamaMagic – The Baby Expo, Good Food & Wine Show, The Gauteng Getaway Show and rAge, to name a few.

“We have more concerts booked than usual in the first half of the year and have a few special events this year,” Naicher said. “We host exhibitions, concerts and special events which includes banquets.”

“We have hosted an array of special events from indoor horsing competitions, famous Disney characters on ice to tire screeching Top Gear events,” Naicher said. “We are fully staffed, equipped and exceedingly capable of catering for year-end celebrations, banquets or any customized event of your desire from 5,000 guests to an intimate 500 guests.”

Some of the special events hosted include Sensation Innerspace, Disney on Ice (annually), Clarkson Hammond & May Live, FNB Innovator Awards, Flight Centre Ball, South African of the Year Awards (SATY2015), WWE Live, Reebok Crossfit Games and Cirque Du Soleil.

Ongoing Impact

The management at Ticketpro Domes is looking forward to the impact this expansion will have on the marketability of the venue as a unique and interchangeable venue space. The expansion will increase the Ticketpro Dome’s marketplace presence and strength while meeting growing client demand as the economy improves.

In addition to the above it allows the venue to move into new geographic markets, acquire more customers and provide the next level of service to their present customers; a service they have been asking for.

“Growing our brand will in return bring value to our business and quality to our customers. Both are important in creating goodwill in the marketplace,” Naicher said. “It further helps the venue to attract and retain good employees. Employees are the new ‘green’ in business, and the excitement of growth offers the potential for career challenges that inspire skilled employees. This therefore implores change and the need to acquire new knowledge – both something that employees seek and the global economy demands.”