Venues include Pepsi Center, Dick’s Sporting Goods Park, Paramount Theatre
Ticketmaster will be the official ticketer for the Denver Nuggets, Colorado Avalanche, Colorado Mammoth, Pepsi Center, Dick’s Sporting Goods Park, Paramount Theatre and 1stBank Center after Kroenke Sports & Entertainment announced a long-term extension of its one-year partnership Thursday.
Ticketmaster has been working with Kroenke since acquiring Rival, a ticketing company co-founded by former Ticketmaster CEO Nathan Hubbard. The U.S. Department of Justice approved the acquisition of Rival and the transfer of its Kroenke contract in March, Billboard reported in April, and Hubbard departed the company to pursue other ventures.
The announcement deals specifically with Denver-based teams and venues and applies to Altitude Tickets, KSE’s Denver ticketing brand. The length of the new deal was not made public.
The announcement of the extension does not mention ticketing for the Kroenke-owned Los Angeles Rams or SoFi Stadium, their new stadium in Inglewood, Calif., for which Ticketmaster also does the ticketing.
“Providing the best possible and most secure fan experience in the region is KSE’s top priority,” said David Burke, KSE executive vice president and chief ticketing and strategy officer, in a statement. “Ticketmaster’s innovative ticketing technology is an integral part of providing the most seamless live event experience for fans from increased personalization to safely buying, selling and sharing their tickets to entering our venues safely and conveniently.”
The technology referenced includes the Ticketmaster Presence digital ticketing and access control platform, as well as the SafeTix encrypted barcode technology, both of which will be introduced at all Denver-based KSE venues.
Ticketmaster President Jared Smith, named one of VenuesNow’s 2019 All-Stars and to Pollstar’s 2020 Impact 50 list, said the company was poised to roll out SafeTix technology and identity-based mobile ticketing for 80% to 90% of its customers in 2020, before the live industry shut down because of the COVID-19 pandemic.
This story originally appeared on Pollstar.com.