The Los Angeles Memorial Sports Arena, built in 1959.

The new general manager of the Los Angeles Memorial Coliseum and Sports Arena has his marching orders from the University of Southern California: Turn it around.

Joe Furin, who assumed the general manager duties last month after returning to the venues in another capacity in August 2011, is no stranger to the industry or the market. USC has a 98-year lease to operate the venerable venues, owned by the city, county and state. In exc...


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