Every year, the Super Bowl delivers a (hopefully) classic football game to tens of millions of fans, and an eye-popping halftime show and plenty of head-turning television ads for viewers who’re ambivalent about sports. But, for the locals who reside in Super Bowl host cities and the lucky masses who make the pilgrimage for the big game, the event extends far beyond a few football-centric hours on a mid-winter Sunday evening. “What other event can you be riding a Ferris wheel eating Roscoe’s (chicken and waffles) while Lil Wayne is performing?” said Joe Silberzweig, co-founder of live event company Medium Rare and a former executive at Live Nation and Insomniac Events. That very scenario will be possible at this year’s edition of Shaq’s Fun House, the spare-no-expense Super Bowl party hosted by NBA Hall of Famer Shaquille O’Neal, which debuted in Atlanta in 2019 and will touch down at Los… Continue Reading LA-Based Super Bowl Brings Star Power, Bolstering Big Game With Big Extracurricular Events

To access this content you must be a subscriber and logged in with your subscriber credentials here. To subscribe to VenuesNow, click here for more information or here for combo subscriptions including sister-publication Pollstar.