Peter Laatz.

IEG named Peter Laatz global managing director. Laatz joins the sponsorship valuation and measurement solutions company after seven years with Nielsen Sports (formerly Repucom), where he was most recently executive vice president. He directed and oversaw the North American sports business, including all operations and a 90-person team, and was also on Nielsen Sports’ global executive committee, which oversaw a unit that served marketers in 25 countries.

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