Legends acquires ISG

Legends, the U.S.-based venue hospitality company owned by the New York Yankees and the Dallas Cowboys, has announced the acquisition of International Stadia Group (ISG), a London-based sports and entertainment company.

The goal of the acquisition is to extend Legends' international presence and allow Legends to reach new geographical markets outside the United States.

Founded in 2006, ISG employs a research and data driven approach, helping venues to crea...


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