The official events program launched in May as part of the announcement of dates for On The Run Tour: Beyoncé and Jay Z.

Everyone wants to make it official. Whether you’re looking to be the official song of the FIFA World Cup, the official beverage of the Super Bowl or the vendor of choice for your local semipro hockey team, being official has its benefits.

That might explain why Live Nation and Facebook recently made it official by teaming up to launch their “Offic...


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