A rendering of Golden 1 Center, Sacramento, concert bowl virtual reality experience.

On paper it seems like a misprint: the world's biggest concert promoter is diving into virtual reality programming and live video production in a bid to allow fans to experience immersive music events from home.

But to hear Jordan Zachary, the company's chief strategy officer tell it, Live Nation’s (LN) recently announced spate of deals with Vice Media, Hulu, NextVR and Greenlight Media...


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