MARKETERS SHARE TOOLS AND TOYS AT PAMC
Author: Dave Brooks
Date: March 05,2008
PHOENIX — The high-tech world of Web 2.0 has created dozens
of ways to interact with customers, but how do marketing
professionals differentiate between Internet tools and Internet
toys? For the performing arts professionals who gathered in Phoenix
for this year’s IAAM Performing Arts Managers Conference from
Feb. 16-19, harnessing the Internet’s marketing prowess can
be a daunting task, especia...

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