With a $2.5-million settlement from the Buffalo Bills over unwanted text messages and stricter email regulations in Canada, many are renewing their focus on creating email marketing campaigns without creating unsolicited commercial electronic messages that are in violation of some law.

The new rules and regulations join a number of spam laws currently in place that regulate the types of emails marketers are able to send and who they are able to send them to.

In the United States, Fede...

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