Date: January 2004

From performing arts centers to college athletic venues, more and more organizations are taking their ticketing in-house, seizing on the opportunity to build stronger ties to their patrons and keep a larger portion of service fees. Years before the doors opened at the new Toyota Center in Houston this past fall, the building's owners were looking into the viability of an in-house ticketing agency.

"It's the best way to communicate with your customer dir...

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