One of the touchpoints where attendees could tap their badges to post content to social media sites on behalf of Social Media Week London. (Photo by Chinwag/KimCas)

As Social Media Week London (SMW London) wrapped up in London last month, event organizers were still benefiting from the hundreds of attendees who shared about their experiences at the event on social media. However, it wasn’t always the attendees themselves physically posting those updates.

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