A newly-unveiled rendering of Mercedes-Benz Stadium, Atlanta.

The Atlanta Falcons’ new Georgia stadium will be opening in 2017 with the name Mercedes-Benz Stadium thanks to a new naming rights deal announced by AMB Sports and Entertainment this week. The 27-year deal extends through 2042 and includes other partnership benefits. Financial terms of the agreement were not disclosed.

“Mercedes-Benz is an ideal partner for the stadium project,” said Elena Cizmaric, direct...

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