Seats covered with free T-shirts for fans at Quicken Loans Arena, Cleveland. 

Fans bathe in a sea of gold in Nashville, as the Predators slide through the National Hockey League (NHL) playoffs inside Bridgestone Arena, Nashville, Tenn. Then there’s the yellow and white that blankets the wine-colored seats in Quicken Loans Arena, Cleveland.

As NHL and National Basketball Association (NBA) teams march through their respective playoff pushes, in-arena promotions step up to pro...


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