Sheila Francis, communications consultant and president of EAMC; Jim Murren, CEO, MGM Resorts International; and Jim Delaney, Activate Sports & Entertainment. (VT Photo)

LAS VEGAS — Referring to new MGM projects in Springfield, Mass., and MGM National Harbor in the Washington, D.C., area, Jim Murren’s best advice to arena marketers was localization.

“What will work everywhere is a localized experience. MGM is not homogenous. National Harbor is very different than...

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