MIAMI PERFORMING ARTS CENTER SELLS NAMING RIGHTS TO CARNIVAL
MIAMI PERFORMING ARTS CENTER SELLS NAMING
RIGHTS TO CARNIVAL
Author: Dave Brooks
Date: July 26, 2006
The Miami Performing Arts Center took a rare
step earlier this month during the final construction phase of its
$85 million fundraising campaign. The center sold its naming rights
to Carnival Cruise Lines for $20 million. The new facility will be
called the Carnival Center of the Performing Arts.
While it?s common for performing a...