Digital experts Jay Hughen, Nederlander; Jason Fahlstrom, Google; and Tim Hennessy, Pandora, spoke on online streaming during EAMC. (VT Photo)
REPORTING FROM HOLLYWOOD, CALIF. — Digital advertising IS traditional advertising, according to panelists at the Event & Arena Marketing Conference. After all, it’s been around a quarter of a century. Yet it is changing rapidly, daily, and the task for the marketer is to stay ahead of trends.