MORE THAN THE SPACE, IT’S THE EXPERIENCE

The Sigtunahöjden Hotel in Sigtuna, Sweden, was surveyed for the IACC’s new report. (Courtesy IACC)

Technology and a new level of customer demands continue to change the traditional experience in event and meeting spaces, says a new white paper put out by the International Association of Conference Centres.

“Guests expect more than just a big hall to meet in and a buffet lunch in 2018,” said IACC CEO Mark Cooper. “People who come to events want state-of-th...