Cassandra Zebisch,  communications manager for L.A. Live and corporate communications manager for AEG

Tucked underneath the intersections of the 110 and 10 freeways in downtown Los Angeles is a drab, cavernous building. There’s just nothing exciting about the West Hall of the Los Angeles Convention Center — just a couple exhibition halls, some meeting rooms and a droopy, sad little food court.

But don’t underestimate its importance — this hall ties togethe...

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