Naming Rights: U.S. Cellular Center Asheville (N.C.) Posted by VenuesNow Staff | Jan 4, 2012 | General The civic center has secured a naming rights partner with a five-year contract. To access this post, you must purchase Subscribe to VenuesNow – 1 Year, Subscribe to VenuesNow – 2 Years or Subscribe to VenuesNow – 3 Years. If you are already a member of VenuesNow, please login here: log in