Pinnacle Financial Partners has inked an agreement with Southwest Value Partners and AEG, joint venture partners and co-developers of the Nashville Yards mixed-use district, to become the exclusive naming rights partner for the project’s 4,500-capacity music venue.
The entertainment theater, set to open in early 2025, will be known as The Pinnacle. The long-term agreement was brokered by AEG Global Partnerships and makes Pinnacle the official bank of the music venue and marks its first naming rights partnership. Terms of the agreement were not disclosed.
The announcement says the agreement expands Pinnacle’s presence at the Nashville Yards project, reinforcing the company’s commitment to Nashville’s broader community development as well as the growth of world-class music and live entertainment offerings across the city.
“This partnership represents Pinnacle’s deep investment in elevating Nashville’s creative community and will further our reputation as one of the world’s best music banks,” said Andy Moats, Pinnacle’s director of music, entertainment and sports. “The Pinnacle will be an international symbol that shows the music community how the arts and business should work together. Our music banking team will be directly across the street from the venue—visiting artists will be able to see us from the green room balcony. And we’ll be sharing the Nashville Yards campus with AEG Presents and CAA, making this a new epicenter for the business side of Music City.”
The Pinnacle will anchor the Nashville Yards mixed-use district , a 19-development expected to average 20,000 persons on site every day.
“We are so very pleased to extend the excellence of all we are building at Nashville Yards into a deeper association with one of the most outstanding banking and financial services companies in the country,” said Cary Mack, Managing Partner of Southwest Value Partners. “Pinnacle’s extensive music and entertainment business offerings make them the perfect partner for our world class music venue, which we are very proud to name The Pinnacle.”
Operated by AEG Presents, The Pinnacle looks to fill a gap in the city’s entertainment venue offerings. The 88,000-square-foot, indoor venue will boast innovative features and amenities including a lifter floor for enhanced sightlines, a horseshoe balcony with rail-side standing, VIP seating, first-come-first-served bleachers on the balcony level, production capability for live streaming and televised events, and more, according to the announcement.
“We’ve been looking forward to the opening of this venue since the Nashville Yards project was first launched eight years ago,” commented Rick Mueller, President, North America, AEG Presents. “The naming rights partnership with Pinnacle – a brand with deep ties to the music community – brings us that much closer to the moment when we first swing the doors open and welcome fans and artists to Nashville’s newest music venue. It’s an exciting time for AEG Presents, and we’re honored to expand our presence in a city with one of the most thriving musical communities on the planet. Stay tuned for more from The Pinnacle.”