NEW JERSEY DEVILS LATEST TEAM TO LAND BIG
NAME DEAL
Author: Dave Brooks
Date: January 10,2007
The New Jersey Devils of the National Hockey League have announced
a $100 million deal with Prudential Financial for the naming rights
to the team’s new arena in downtown Newark.The 20-year
contract has Prudential paying the team about $5 million annually
for the naming rights to the $370 million arena, located adjacent
to the worldwide headquarters of the life insurance and investment
behemo...

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