Pre-concert tailgate during Jimmy Buffet's Feb. 5 visit to the Pensacola Bay Center in Florida (Photo by Chrisdscottphotography.com)

The Pensacola Bay Center in Florida’s Panhandle has earned a boost from its recent name change, parlaying the new title into a successful tailgating activation for a Feb. 5 concert headlined by Jimmy Buffet.

To accommodate the hundreds of Parrotheads who flocked to the 8,150-capacity facility, the SMG management team created “Beachin...

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