Finding a solid niche for a secondary market often results in big opportunities and payouts. In a crowded market like Texas, however, this is no easy feat.
Yet, Garland’s 7,500-seat Curtis Culwell Center has capitalized on international concerts, which hold great appeal for its large Middle Eastern community.
“Those events have been our bread and butter, since we’re owned by a school district and don’t sell alcohol,” said John Wilborn, director. “We h...

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