The SpongeBob SquarePants 400 will take place at Kansas Speedway, Kansas City, on May 9.

Nickelodeon is transforming Kansas Speedway, Kansas City, Kan., into Bikini Bottom by signing on as the entitlement sponsor of the NASCAR Sprint Cup Series race on May 9, now dubbed the SpongeBob SquarePants 400.

“Hopefully the idea of a race with the name SpongeBob SquarePants in it attracts the casual or novice fan that maybe wouldn’t make this an appointment viewing experience,&rdqu...

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