Venue developer and operator Oak View Group has partnered with tech giant Oracle to shorten concession lines and provide enhanced mobile ordering and streamlined digital payment processing.
OVG (also the parent company of Pollstar and VenuesNow) will deploy Oracle’s MICROS Simphony Cloud and Payments Cloud Service in its owned and operated arenas with rollout to its global portfolio of arenas, stadiums and event venues over the next several months.
The Oracle platform gives OVG access to real-time data to inform operation decisions to better serve customers. It will deliver flexible configurations for food and beverage offerings with an omnichannel order and pay experience. All OVG Hospitality partners will offer contactless pay options, such as debit/credit cards, Apple Pay, Google Pay and Samsung Pay.
OVG’s Global Partnerships division negotiated this landmark deal and is responsible for
activating Oracle’s marketing assets across all OVG arenas and stadiums.
Oracle MICROS Simphony is now online at OVG owned-and-operated venues across North
America, including Moody Center at the University of Texas in Austin; Acrisure Arena in Palm Springs, California; UBS Arena, home of the New York Islanders, in Belmont Park; and CFG Bank Arena in Baltimore.
Other facilities include the newly opened Tahoe Blue Event Center in Stateline, Nevada; Connecticut; Dr. Phillips Center for the Performing Arts in Orlando; University of Central Florida Athletics, also in Orlando, and the Crown Complex in Fayetteville, North Carolina.
“Oak View Group’s partnership with Oracle is 100 percent about the fan experience,” said Ken Gaber, president of OVG Hospitality. “From grab-and-go, self-checkout, mobile ordering to just-walk-out, we are hyper-focused on ensuring our guests have shorter lines and quicker access to a wide variety of high-quality delicious food and beverage options to increase the fan’s time spent enjoying the event. We want our guests to have a memorable experience
anytime they attend an event at an OVG venue. We are ensuring our technology mirrors the technology our guests experience in other aspects of their lives.”
With validated integrations for 200-plus applications – including financial, HR and analytics platforms – Oracle’s digital transaction platform is expected to inform and automate every aspect of OVG’s food and beverage operations.
OVG Hospitality will use integrated kitchen display and inventory systems to help kitchen teams control costs, limit waste and fulfill orders from all channels. Data will also facilitate real-time adjustments based on analytics, including management of inventory during an event.
“From the entertainment to the food, fans are looking for a great experience in all aspects of their stadium visit,” said Simon de Montfort Walker, executive vice president and general
manager for Oracle Food and Beverage & Consumer Payments. “As OVG has continued to grow exponentially, it has also continued to deliver on its unrelenting focus on the fan. Together,
we can take that experience to the next level by enabling OVG to bring the new innovations its fans want to stadiums faster.”