Kate Scorza-Ingram, AMS Planning & Research; Randy Vogel, Mesa (Ariz.) Arts Center; Steve Litman, Steve Litman Presents, St. Louis, Mo.; and Paul Beard, Smith Center, Las Vegas, participate in a panel on promoting and co-promoting shows. (VT Photo)

REPORTING FROM LAS VEGAS — PBS TV has helped brand some performing arts centers nationally and even internationally but, even more than that, it has helped sell tickets, sometimes with no other advertising.

Public television&rsquo...

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